Selling Your Soul 3/9/12

    You are always writing for your audience and it is all about power. This brings us to the beginning of advertising. Words are extremely potent. With that in mind you can change words to mean what you want them to say even if that is not what they actually mean.
    George Carlin was a word genius. As he used to say "Words are an interest of mine, not a hobby, because hobbies cost money." We watched several clips from his standup routines and they involved "soft language." Soft language is the use of language to protect one from reality. A great example from Carlin was the evolution of the term "shell shock."
     Shell Shock--> Battle Fatigue--> Operational Exhaustion--> Post Traumatic Stress Disorder
   
   This guy is basically my fucking hero! He also mentions in another clip multiple words that advertisers use to sell their products such as "homestyle" and "just like grandma used to make." Which brings us to the question we were supposed to consider.

  Is it possible to advertise without lying? I'll get back to you.