AIDA is a strategy used in advertising. "A" stands for attention this serves as the "Hey, you!" Some
examples of the "Hey, you!" are flashing a bright light, shouting, unexpected noises or throwing a water balloon on a potential client/customer. "I" is Interest or, "you want?!" this is the point when the consumer is drawn in to the product. "D" is desire or, "I've got!" You have power because you have the item the person wants and they want it badly at this point. "A" is for action or, "Buy it now!!!!!!!!!!" Because we'll be all sold out of sleeved blankets tomorrow and we'll have moved on to sell you a stuffed animal that doubles as a pillow.
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