Concrete vs. Abstract = Show vs. Tell
Today we discovered the unfortunate story of "snowball." It was very effective. Picturing a little boy searching for his dog in the midst of a natural distaster broke my heart and all it took to do that was one word: snowball. Everything is more memorable if we can "see it." This brings me to SAFEST. SAFEST is a list of things that aid in the telling and visualization of a story.
Statistics
Analogies
Facts
Examples
Stories
Testimonials
Use of these techniques can be very effective. Often times the things on this list are the things that people remember the most.
No comments:
Post a Comment