Sunday, April 22, 2012

Brands = Lifestyle 3/14/12

     For class today we had to track our brand use for an entire day. I chose to do it on Tuesdays because I thought "Hey I'll be at work so I won't use as many brands." I was completely wrong. From the time I woke up to the time I went to bed I used several more brands than expected. My personal hygeine products ranged from Dove to Garnier Fructis. My food was Special K, Pizza Shoppe and Granite City. Drinks were Sonic, Capri Sun and Price Chopper water. The most surprising find for me was the amount of electronics brands I used. I used HTC, Sprint, HP, Apple, Magnavox, Directv, Orion and Memorex. Geez! I mostly stick to the same brands once I've found something successful but I do really enjoy experimenting so in the next month I could perform this exercise again and find completely different choices. Brands are trying to sell us a lifestyle.

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