Throughout it's history McDonald's commercials have avoided a few things. You will never see a frown. After all, how can you sell happiness without a frown. From 2000-2003 there was actually an advertising slogan that simply told us to "put a smile on." The restaurants are always illustrated as bright & clean. The one person you will rarely see in a McDonald's ad is mom.
Now back to that culture thing. McDonald's is considered to be consistent everywhere in the world but depending on where you go you can find different things on the menu. My favorite example comes from India where they do not eat beef. The Maharaja Mac is made with chicken.
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