Determining the Audience 3/23/12

    Now that we know how to effectively implement AIDA it's time to write our first ad. Our first ad is geared toward college students. What are we selling? Surprise, surprise it's.... CORN! Didn't quite see that one coming. The task at hand is to determine how to connect to this age group. If you're going to use real people it should be someone around the same age of this particular audience because under 18 like someone 5-10 years older and over 55 desire 10-20 years younger. I think this ad is challenging because it is print and not television or radio.