Today we delved a bit deeper into advertising. We were given the taks to examine three different audiences for corn. The groups were college students, families and retirees. In order to create a better picture we had to use FAB.
Features
starch
vegetable
food
nutrition
water
small
Attributes
on the cob
yellow
white
frozen/bag
popped
sauce
price
size
Benefits
convenient: do what you want
nutrition: live forever
price: power
Now it's time to take a look at the different groups:
College Families Retirees
lazy, poor 25-40 55-75
lack culinary skills central purchasing authority $$$, life
18-28 budget but.... normal-life-long
young, partiers more people small appetite
booze dinner health
busy come together I will make it/security
energy nutrition
curious happiness
rebelious clip coupons
impulsive staple
need quick, easy food
Now it's time for us to come up with a strategy to sell the corn to these groups
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