We watched several car commercials in class. They ranged from comical to sexy, and utterly ridiculous. My favorite had to be the Goodyear "tire within a tire" commercial. It was directed toward a male audience to illustrate how helpless women are. The aim was to sell a product that would keep them safe after their carelessness.
Also emphasized in class today were three things that always assist in selling: sex, lifestyles, and good old America!
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