George Carlin - Advertising Lullaby 3/12/12

I thought we could all use a little more George. This is one of my favorite clips. It basically sums up the things we discussed during this class period. What are the different words that advertisers use to lure us in? On top of George's excellent list my own list includes:
-Organic
-Natural
-Sheer
-Cleansing
-Soothing
-Odor Blocking
There are certain things to do for the audience:
*translate for them
*create emotion
*simple
*focus
*concise
Don't do these:
#cliches
#soft language
#double-speak
#betray your audience

Be a good boy or girl and use FAB to sell your product
1. talk about the features - common things among like items
2. talk about the attributes - specific to your item
3. sell the benefits!!!!!!!!!!!!!!!!!!!!!