Stories can be manufactured and are based on a recipe. That recipe calls for at least two characters, one conflict and one resolution to be successful. The story should also use the language that your audience uses. For example, a group of school children wouldn't have the same language as a group of neurosurgeons. Being concise helps tremendously because people are lazy and not very good at multitasking. One message per story allows your audience to grasp what you want them to understand, learn or change.
Stories should be:
*easy to remember
*engaging
*easy to understand
*easy to believe
*easy to share
*attention-getting
Remembering all of these things will help make stories successful and when your stories are successful your power and influence will grow.
Kate
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